Leadership Team

Dr. Paul Setlak is the Founder and Chief Executive Officer (CEO) of Al-Ghaf Dynamics, based in Dubai, United Arab Emirates. He is a healthcare leader, strategist, clinician, and innovator with more than two decades of international experience, the majority of which has been spent in the Middle East, followed by experience in the United States, Europe, and Latin America.

Dr. Setlak earned his Doctor of Pharmacy degree, completed postgraduate residency training with a focus on Emergency Medicine and Critical Care, and holds a Master of Business Administration (MBA) in Management.

Throughout his career, Dr. Setlak has received extensive training and developed deep expertise and practical experience in clinical research across complex therapeutic areas (e.g., oncology, critical care, immunology, and infectious diseases), emergency preparedness and response, public health strategy, and digital technologies along with advanced data.

He has served as a clinician, professor, and researcher, and has held global leadership roles within top-10 pharmaceutical, biotechnology, and medical device companies. His operational leadership in emergency preparedness and response also led to the successful launch of his first start-up in that sector.

With more than twenty years of multidisciplinary experience, Dr. Setlak focuses on integrating strategy, innovation, and operational execution to develop impactful healthcare, public health, emergency response, and digital solutions that advance health systems and improve outcomes across the Middle East.

Dr. Abdelhamid Dessouky is the Chief Operating Officer (COO) of Al-Ghaf Dynamics. He is a senior healthcare strategist and marketing leader with more than 20 years of experience across multinational pharmaceutical and healthcare organizations in the Middle East and Africa. He holds a Bachelor of Pharmaceutical Sciences and a Master of Business Administration (MBA) with a focus on business strategy, combining deep clinical understanding with strong commercial and strategic expertise in healthcare markets.

Throughout his career, Dr. Dessouky has led regional initiatives spanning market access, healthcare commercialization, strategic marketing, brand development, and healthcare ecosystem engagement across diverse healthcare systems in the region.

Dr. Dessouky brings extensive experience in translating complex healthcare market dynamics into actionable growth strategies for pharmaceutical and healthcare organizations, supporting successful market entry, portfolio expansion, patient access strategies, and sustainable commercialization. His work has involved close collaboration with a broad range of stakeholders, including healthcare providers, regulatory authorities, payers, industry partners, and institutional leaders.

At Al-Ghaf Dynamics, Dr. Dessouky contributes strategic insight to support healthcare organizations navigating the region’s evolving healthcare landscape. His work focuses on helping organizations strengthen market positioning, healthcare market access strategies, commercialization models, and regional growth strategies aligned with the priorities of healthcare systems across the Middle East.

Dr. Marwa El Kordy is the Chief Digital Health Engagement Officer (CDHEO) of Al-Ghaf Dynamics. She holds a Bachelor of Pharmacy from Cairo University and brings more than 13 years of experience in digital marketing, CRM, customer engagement, and digital transformation across the healthcare, nutrition, pharmaceutical, and consumer health sectors.

Throughout her career, Dr. Marwa has led regional and local initiatives across the EMEA region (Europe, Middle East, and Africa) and Australia, driving digital transformation, omnichannel engagement, marketing automation, customer experience enhancement, and healthcare professional and consumer engagement programs.

Dr. Marwa also holds qualifications in nutrition, total quality management, leadership, critical thinking, adult nutrition, and infant nutrition, and is currently pursuing an MBA in Technology and Digital Strategy at the University of Sydney.

With extensive expertise in digital health engagement and customer-centric innovation, Dr. Marwa is passionate about leveraging technology, data, and strategic communications to create meaningful healthcare experiences and sustainable business growth. At Al-Ghaf Dynamics, she leads the development of innovative digital health engagement solutions that strengthen stakeholder relationships, improve customer outcomes, and deliver measurable impact across healthcare ecosystems.

Dr. Vishal Shah is a Senior Clinical and Innovation Advisor and Founding Member of the Clinical and Innovation Advisory Board at Al-Ghaf Dynamics. He is a haematology and oncology pharmacist and healthcare leader with more than 15 years of experience across clinical practice, clinical research, infusion services and healthcare informatics.

Dr. Shah holds a Doctor of Pharmacy from the University of South Carolina, a MBA from the University of Illinois Urbana-Champaign, and a certificate in Health Outcomes and Pharmacoeconomic Research from the University of Arizona.

His experience includes clinical, operational and academic leadership at Mayo Clinic, encompassing oncology infusion pharmacy, investigational drug services and an appointment as Assistant Professor of Pharmacy. He supports clinical alignment across 84 infusion centres, strengthening treatment protocols, medication safety and access to specialist therapies.

Throughout his career, Dr. Shah has contributed to oncology clinical trials, formulary decision-making, chemotherapy stewardship and research using real-world data. His work combines clinical expertise with health economics, digital systems and operational improvement to support safer, more efficient and equitable care.

At Al-Ghaf Dynamics, Dr. Shah provides strategic advice on clinical relevance, scientific credibility and the practical application of healthcare innovation. He contributes expertise across oncology, patient access, evidence generation and education, helping shape services and solutions that respond to healthcare priorities across the Middle East.

Cyrus Behrana is a Clinical and Innovation Advisory Board Member and Lead, Mental Health and Well-being at Al-Ghaf Dynamics. A founding member of the Board, he is a licensed professional counsellor with experience across individual and family counselling, school consultation, residential treatment and juvenile settings.

He holds a Master of Arts in Clinical Psychology, a master’s degree in General Counselling and a Bachelor of Science in Business Administration, with an emphasis in Marketing and a minor in Religious Studies.

Throughout his career, Cyrus has worked with children, adolescents, adults, families and educational communities. His clinical interests include childhood emotional and behavioural challenges, supporting neurodivergent individuals, and helping adults navigate anxiety and life transitions. His school consultation work focuses on social-emotional development, positive behaviour and learning environments that support student engagement.

Cyrus takes an individualised, collaborative approach to care, recognising how culture, family relationships and lived experiences shape mental health and well-being. His work focuses on helping individuals, families and schools develop practical strategies, build resilience and support lasting growth.

At Al-Ghaf Dynamics, Cyrus provides strategic advice and service direction on mental health and well-being, bringing a person-centred perspective to the company’s clinical, educational and innovation initiatives, services and solutions.